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Brand reinvigoration of Abu Dhabi’s state-of-the-art robotics challenge

Brand reinvigoration of Abu Dhabi’s state-of-the-art robotics challenge

Reflecting the technological globalisation of the past decades, The Mohamed Bin Zayed International Robotics Challenge – MBZIRC – has become a pinnacle of global competition in autonomous technology. To reflect its high-profile status and long-term ambitions, the Abu Dhabi-based organisation sought a new brand identity to give it a sharper, more impactful presence. Several key […]